Business Plan

Term Main definition
Business Plan

It is both a planning document that is important to a company in terms of strategic decision-making and, especially in an early-stage financing transaction, important to a company in terms of introducing a company's business to, and eliciting interest from, potential investors.

As such, it is not a mere form and should express the uniqueness and identify of the business described and will typically include the following sections: executive summary, business concept (market need and solution), management, history, competitive advantage, capitalization, financial statements, projections, risks and other considerations.